Case study/ Ladeklubben
Case study/ Ladeklubben
With a steadfast commitment to mitigating climate change and preserving the environment, Norsk Elbilforening has tirelessly advocated for sustainable transportation solutions.
Read on to learn how their eventual partnership with Deftpower saw the Norwegian EV Association accelerate adoption and significantly improved user experience.
The story
With over 120,000 members, Norsk Elbilforening has promoted electric mobility in Norway for more than 25 years. Their relentless efforts in advancing the electrification of the transport sector have been instrumental in positioning Norway as a global leader in electric cars.
By engaging with policymakers, industry leaders, and the public, they have effectively driven the adoption of electric vehicles and accelerated the development of vital infrastructure. But Norsk Elbilforening identified significant pain points when facilitating convenient and accessible charging solutions across the country that they wanted to solve for the EV owners.
The challenges
- 1.
Lack of interoperability between Norwegian charging networks
The absence of interoperability between charging networks in Norway has resulted in fragmented systems and limited flexibility for EV users.
- 2.
Inconsistent user experience across different charging stations
EV owners in Norway often face varying user experiences when using other charging stations.
- 3.
Managing prices for charging
Not being able to negotiate favourable prices for their large client base.
The solution
By establishing Ladeklubben, Norsk Elbilforening addressed the need for more interoperability and consistent user experience plaguing Norway's charging network.
With Ladeklubben EV drivers in Norway have favorable prices on multiple networks making it a powerhouse MSP.
Statistics
Since its launch in 2022, the Ladeklubben project has seen most Norsk Elilforening members register to utilise this innovative charging service, showcasing the high demand and enthusiasm among electric vehicle owners.
Ladeklubben - in their own words
“We searched the whole market for the tech we needed and found Deftpower to be the most promising”
